As every big challenge provides a big opportunity, there is a two-pronged approach for improving the after sales services:

  The service bugbear can be overcome through a Service Van (SV). This SV will have all the essential testing equipment installed with suitable power supply and loaded with all the spares. After the careful diagnosis done […]

After Sales Services Scenario By and large the after sales services of both Indian-based companies and multinationals are unsatisfactory. What is even worse is that the warranty period promised for the products is not being adhered to?
This is where an opportunity arises for the brand equity if the company wants to make an impression on […]

Companies are Foraying in India with full gust with new Swanky products, but the basic consumers problems in Indian still remains unlisten, Although consumer durables market has been tapped effectively in the urban region there is still a lot of scope in the rural segment. Competition is getting tougher and tougher in this segment because […]

The other day I waited for an hour on the Delhi-Gurgaon toll plaza. An hour! On an expressway! Aren’t they supposed to make distances shorter? Well, apparently not. And then it struck me that it’s not only the expressway, there is a problem everywhere. Along with a new flyover, comes a new traffic line –up. 
So […]