As every big challenge provides a big opportunity, there is a two-pronged approach for improving the after sales services:

  The service bugbear can be overcome through a Service Van (SV). This SV will have all the essential testing equipment installed with suitable power supply and loaded with all the spares. After the careful diagnosis done […]

After Sales Services Scenario By and large the after sales services of both Indian-based companies and multinationals are unsatisfactory. What is even worse is that the warranty period promised for the products is not being adhered to?
This is where an opportunity arises for the brand equity if the company wants to make an impression on […]

Critics love to write things off. They wrote of print when internet came in, they wrote of radio when TV came in, they also almost wrote off railways with the advent of the low cost airlines.  
But they are very important people – not for what they say but for the response they evoke in […]