After Sales Services Scenario By and large the after sales services of both Indian-based companies and multinationals are unsatisfactory. What is even worse is that the warranty period promised for the products is not being adhered to?
This is where an opportunity arises for the brand equity if the company wants to make an impression on […]

Companies are Foraying in India with full gust with new Swanky products, but the basic consumers problems in Indian still remains unlisten, Although consumer durables market has been tapped effectively in the urban region there is still a lot of scope in the rural segment. Competition is getting tougher and tougher in this segment because […]

With the IT world changing everyday, there is a need for a “quick”, “immediate” and “simple” understanding of terms and topics. These terms could be from any area of discussion, ranging from IT, and finance to space technology and history. A recent initiative to bring this quick understanding of such varied topics has been in […]

A few years back I was using written letters as a standard form of communication with all my family members, friends and relatives. But then I came to know about the computers and Internet usage and the endless functions it can perform. From then to now, my letter writing has moved from the paper to […]

 
 
I often wonder what has led to the creation of so many unusual and interesting words in English language. I decided to explore the origin of English and its journey to become a dominant language of the world. What I came across during the journey was various interesting English words. 
To begin with, English is a […]

Presidential Elections have just got over in
Russia and Dmitry Medvedev won a landslide victory in these elections that were held on March 2. Medvedev has been provided with a mandate to step into the rather large shoes of Vladimir Putin. In the final vote count, Medvedev got 70.2 percent of the vote with 99.7 […]

 
New Delhi, 29 February 2008:  The 2008 budget is highlighted by the single largest give-away in
India’s fiscal history – Rs 60,000 crore loan waiver for farmers. On one hand, assistance to small farmers by way of credit is a socio-economic necessity; the manner in which it is being executed displays a considerably abrupt response […]