After Sales Services Scenario By and large the after sales services of both Indian-based companies and multinationals are unsatisfactory. What is even worse is that the warranty period promised for the products is not being adhered to?

This is where an opportunity arises for the brand equity if the company wants to make an impression on the consumers. Fast and efficient after sales services will convert these disgruntled customers into loyal customers.

The existing scenario is somewhat like this that the customer lodges a complaint with the service centre, the service engineer arrives and examines the equipment for the damaged parts. He then returns to the service centre and checks the availability of the required items. Then, he returns back to the place and make the equipment functional. If a component like the compressor is damaged then it has to be hauled back to the parent company or workshop. This process can take from one week to two weeks in the remote areas.

Other reasons for not providing the fast services are because of the people, who are hired in the service centers who does not have the required training. They are not trained for all the new models troubleshooting too as a result the service time get increased.

Also, there is a need for regular employees in the servicing sector too so that they can pay attention to the problem with much more care.

Find more interesting details on Out of Box Thinking for After Sales Services in the final part of the post on Tapping the Untapped Markets!!!!

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